Social and cultural commentator Khensani Mohlatlole says the girlboss is the direct result of feminism, along with the perception of the democracy that has come with the internet, and online culture. With men still occupying significantly more leadership positions (being bosses) than women, is the girlboss criticism valid? Is it harmful, or simply a humorous take on the pitfalls of this phenomenon? So, is it purely satirical or does it genuinely highlight a growing pessimism in the #girlboss ethos? Meanwhile, the girlboss term was coined by Sheryl Sandberg and Sophia Amaruso, and was meant to symbolise the ascension of women to leadership positions.
When scientist Richard Dawkins coined the term ‘meme’ in his 1976 book, The Selfish Gene, he could have never anticipated how the word would come to dominate today’s means of communication, and social commentary. Gaslight (overused), Gatekeep (apparently also overused), and Girlboss (used to death). One analysis says it is a collection of overused words people hate. Instead, it seems the girlboss has stepped right into the shoes of the male boss, and taken on many of the corporate toxic behaviours she was meant to eliminate.īut before we take it too seriously, we are warned that the Gaslight, Gatekeep and Girlboss meme and hashtag is just a parody on the ‘Live, Love Laugh’ meme and hashtag that gets people’s eyes rolling. The ‘Gaslight, Gatekeep, Girlboss’ meme and hashtag – doing rounds on social media since 2018 – portrays the women boss as a villain of the 21st Century, no better than the male boss she was set to replace with a touch of feminine softness. Long before Amber Heard took to the stand to detail how her ex-husband Johnny Depp allegedly abused her, the world was already vilifying women in power.
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